WASHI means
Japanese Paper (和紙)

In the heart of our brand, we embrace innovation and tradition – where the timeless craftsmanship of Japanese paper meets contemporary fashion. Our jeans aren't just any ordinary denim; they're a testament to sustainable luxury, crafted from Washi paper, a unique and eco-friendly material with origins in ancient Japanese culture.

At WASHI, we're not just fashion-forward; we're history in the making. Each pair of jeans tells a story of environmental consciousness, woven with the thread of Japan's rich heritage.

We are redefining the boundaries of sustainable fashion. Experience WASHI, where the spirit of Japan is interlaced with the essence of ecological style. It's not just clothing – it's a movement.

Our Vision

Our vision is to create a truly novel material—Washi denim—that honors the environment without compromising on style or comfort.

Our Mission

Our mission is to revolutionise the fashion industry by introducing sustainable, creative, and Washi paper-based denim that offers both style and environmental consciousness.