What’s important in a pair of jeans? People will have different ideas. Is it the brand itself, the fabric, the way it is put together, the wash and the hand finishing? All are crucial to good denim but when it comes down to it, what makes people feel good about a pair of jeans is the fit.
All WASHI jeans use only selvedge denim, woven on vintage Toyoda weaving machines and finished by hand in Okayama, Japan – exclusively. With its rich history of producing textiles, and Kojima credited as the birthplace of Japanese denim, nowhere in the world does so much care go into producing a single pair of jeans as it does in Okayama.
Ask any denim expert and they will tell you that it is impossible to make a jean that completely satisfies both and Asian and a Western fit. That is now not the case. After many exhausting and time consuming fitting exercises over two years WASHI has those fits. These are the jeans that truly cover the world.
Passion for washing
Everyone in the denim industry acknowledges that the best washes and hand finishes come out of Japan. It is possible to do things there which laundries and developers in other countries can only dream of achieving.
Our founder treats the process of developing the finished jeans as an artist would in creating a unique piece of work. A detailed and painstaking process undertaken with the help and guidance of a team of artisan workers in the laundry in Japan. WASHI jeans are made in extremely limited quantities to further enhance the rarity and exclusivity of the finished articles. No more than fifty pieces of each fit and wash will be made at one time. One jean can undergo more than twenty different processes and take over six months from finished sewing to the end of the washing and hand treatments.
This is what Hiro loves to do. Labouring at the rock face, carving away, working and re-working until the jean is finished and can be viewed as a piece of art.
Our failures have became our education.
Our passion has become our legacy.
Our denim is alive.
This is our story.
The second son of the 17th generation of a Sake family in Japan, Hiro spent a lifetime surrounded by creation and artistry. On graduating university in 1989, he honed his craft of jeans-making to 1998 when he was responsible for all denim production in Okayama, Japan for the world’s most famous jeans brand. His pursuit of discovery led to begin developing No.6 Washi Paper Yarn in 2003; a journey that took 7 years to before it was ready to weave into Selvedge denim in 2010. Now, Hiro is heralded as the Master Jeans Wash Designer, advising more than 65 of the world’s leading denim brands. His obsession with premium quality that balances innovation with respect for tradition and attention to detail is the signature of his own brand, WASHI Jeans, launched in 2013.