WA (和) meaning Japanese + SHI (紙), meaning paper.

WASHI is made from a variety of natural trees and through a defined process involving cold, natural running water and other elements to eventually deliver a refined, strong and superior paper product used in all types of creative and functional endeavours.

Paper is one of the main mediums for the creative art – not just as a blank, flat canvas but in other guises, too.

WASHI jeans uses an indigo dyed fabric woven from a combination of cotton and washi paper yarn to make our most exclusive raw denim jeans.

Woven exclusively for us by the revered Shinya mill.

Excellence is no accident. Practice makes perfect is not only a saying, but an attitude.

Denim Secrets

What’s important in a pair of jeans? People will have different ideas. Is it the brand itself, the fabric, the way it is put together, the wash and the hand finishing? All are crucial to good denim but when it comes down to it, what makes people feel good about a pair of jeans is the fit.

All WASHI jeans use only selvedge denim, woven on vintage Toyoda weaving machines and finished by hand in Okayama, Japan – exclusively. With its rich history of producing textiles, and Kojima credited as the birthplace of Japanese denim, nowhere in the world does so much care go into producing a single pair of jeans as it does in Okayama.

Ask any denim expert and they will tell you that it is impossible to make a jean that completely satisfies both and Asian and a Western fit. That is now not the case. After many exhausting and time consuming fitting exercises over two years WASHI has those fits. These are the jeans that truly cover the world.

Passion for washing

Everyone in the denim industry acknowledges that the best washes and hand finishes come out of Japan. It is possible to do things there which laundries and developers in other countries can only dream of achieving.

Our founder treats the process of developing the finished jeans as an artist would in creating a unique piece of work. A detailed and painstaking process undertaken with the help and guidance of a team of artisan workers in the laundry in Japan. WASHI jeans are made in extremely limited quantities to further enhance the rarity and exclusivity of the finished articles. No more than fifty pieces of each fit and wash will be made at one time. One jean can undergo more than twenty different processes and take over six months from finished sewing to the end of the washing and hand treatments.

This is what Hiro loves to do. Labouring at the rock face, carving away, working and re-working until the jean is finished and can be viewed as a piece of art.

Our History

Our pursuit for perfection has been relentless. We dedicated over 10 years to develop our unique WASHI indigo denim fabric, never taking the easy path but instead embracing the journey of discovery. What others thought was too difficult, we rose to the challenge.

When we couldn’t find the perfect yarn, we decided to make our own: Number 6. Its thickness and texture is unparalleled and gives even the most seasoned yarn weavers cause for admiration.

Our failures have became our education.
Our passion has become our legacy.
Our denim is alive.

This is our story.

Hiro Yoshikawa